Due to this film's violent and mature themes, our marketing strategy will center around advertising to adults. To do this, we will utilize several mediums through which we post and share ads, and focus on technology to transmit them. Our goal is to develop an effective procedure to maximize movie rentals, streams, and sales.
Our first plan of action for marketing would be to create movie posters to put in movie theaters and on billboards around big cities. We have seen that posters are an effective way to capture viewers' attention, so we would artistically formulate a few of them to showcase the film's story without giving away too much detail. This would intrigue others but leave them in suspense so they will be urged to watch it.
Our next plan would be to make a trailer of our film. This would likely be a short compilation of some scenes from the movie arranged together to leave the audience in suspense, similar to the posters. In order to do this, we would have to film the rest of the movie and then select parts from it that are important to the theme but do not take away from the surprise of watching the actual film.
Our final plan would be to create a social media page, such as an Instagram account. This would allow us to promote our product to people all over the world, and allow others to share it with each other. Below is a mock Instagram page, made to approximately show what one would look like if we made one. Our page would clearly show the name of the film, and would give suspenseful posts to instill interest.
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